Logistics · Ocean shipping
Container shipping management
Bookings, container tracking, documentation and shipment status for two ocean shipping companies, used by teams of more than 25 people.
We build software that works as hard as you do.
Custom web, cloud and mobile systems, AI agents that answer your phones, and Clock2Pay, our payroll and time-tracking app for Canadian small businesses. Based in Edmonton, Alberta.
What we do
From the first idea to the system your team uses every day.
01Custom softwareWeb, desktop and mobile apps built around how your business actually works.
02AI front desk agentsNEWAI agents that answer calls and chats, book appointments and take messages for your business.
03Cloud and AzureScalable, reliable platforms on Microsoft Azure, with backups and monitoring.
04Systems integrationConnect your tools: APIs, EDI and XML exchanges, payments and government filing formats.
05Business systemsInvoicing, billing, reporting and operations software that replaces spreadsheets.
06IT consulting and securityPlain-language advice on what to build, buy or automate, with security designed in from the start.
Our product · launching January 2027
Clock in. Get paid. Done.
Clock2Pay is our payroll and time-tracking app for Canadian small businesses, starting in Alberta. Employees clock in from their phone; CPP, EI, income tax, vacation pay and T4s are handled for you.
New from SoftLinksAI front desk agents
Never miss a customer call again.
We’re building AI agents that work your front desk: they answer calls and chats, book appointments, answer common questions and take messages, day and night, then pass anything urgent to your team.
PlumbersElectriciansClinicsRestaurantsSalons and spasHome services
Front deskSample plumbing company
Online 24/7Hi! My kitchen sink is leaking. Can someone come today?
Sorry about the leak. I can book a plumber for 3:30 pm today. What’s your address?
11 Main Street.
Booked: today at 3:30 pm. You’ll get a text when the plumber is on the way.
Example conversation
Clients
Organizations we’ve worked with.
Selected work
Systems in daily use.
Transport · Billing
Truck transportation and invoicing
A transportation management system for a trading company’s truck fleet, covering trips through to invoices.
Non-profit · Edmonton
Community membership platform
A web platform for an Edmonton community association, replacing paper and spreadsheets.
How we work
Four steps, no surprises.
- 01
Discover
We learn your business, your users and what success looks like.
- 02
Design
Clear screens and a plan you can review before any code is written.
- 03
Build
Short steps you can test as we go, with tested, documented code.
- 04
Support
Hosting, monitoring, updates and help after launch.
C# · .NETASP.NET CoreEntity FrameworkSQL ServerPostgreSQLMicrosoft AzureStripeAI agents
Our team
A small, senior team that builds and supports what it ships.
Abel BerhaneCEO and Founder
“At SoftLinks, we’re committed to providing innovative solutions that drive success. I’m proud of our talented team and the positive impact we’re making for our clients.”
Merhawi HagosCo-Founder
“We strive to create innovative solutions that empower businesses, working alongside a passionate team to achieve our shared goals.”
Medhanie DebesayCo-Founder
“Being a co-founder at SoftLinks is about making a real impact: helping our clients succeed and bringing useful solutions to life.”
Tell us what you want to build.
We reply within one business day.